Brightside was created because financial wellness doesn’t help the 70% of employees living paycheck to paycheck. We are the only employee benefit that improves the financial health of working families and delivers ROI for employers. Financial Care combines behavioral science, technology, and human-led care to support employees through all the financial moments that matter, from crises to long-term planning.
FINANCIAL WELLNESS CAN’T SOLVE REAL MONEY. BRIGHTSIDE FINANCIAL CARE DOES
See How It Works
Brightside is the only employee wellbeing solution built for the 70% of workers living paycheck to paycheck, designed to deliver both human success and business results.
“We realized no solutions treat financial illness - except Brightside”
Justin Roberts, Amazon Sr Manager, Financial Benefits
“I have food for tonight, diapers coming, and food for the weekend. I’ve never been so happy. I’m in awe at how amazing this company and the employees are!"
Field Technician, Telecom company
“I feel like you literally saved my life and am very much appreciative of you and Brightside!!”
Field Technician, Telecom company
“I feel less stress knowing that you can help on creating a plan to reduce my debt. I want to give kudos to you and your company for such great and personalized service that y’all provide.”
Field Technician, Telecom company
“I have food for tonight, diapers coming, and food for the weekend. I’ve never been so happy. I’m in awe at how amazing this company and the employees are!”
Field Technician, Telecom company
FINANCIAL CARE
DELIVERS ROI
41% reduction in employee turnover
Employees who get real financial support from their benefits are more satisfied with their jobs and more loyal to their employer.
36+ more hours worked per employee/year
Employees who are less burdened by financial stress are more productive, engaged, and motivated in their roles.
10% fewer safety incidents
Employees who are constantly worried about money are distracted and less able to make safe and swift decisions.
Beyond financial wellness: How Brightside transforms lives and businesses
Empathetic Financial Assistants
Employees connect with a dedicated Financial Assistant for confidential, unlimited financial support. This is a real person who meets them where they are without judgment, builds trust to understand their needs, and makes it easy to act on good financial options.
Access to better, safer products
Brightside offers safe, paycheck-linked financial solutions—including free savings tools, affordable loans, and emergency support. Employees get help with debt, credit, and student loans—plus access to free accounts and money-saving tools. The result? Less stress and an average of $1,200 back in their pockets.
Unbiased navigation to the best financial options
Unlike typical financial wellness solutions, Brightside supports all money needs - from everyday expenses to financial crises - and never profits from employees’ choices. We help them find the best options, including other employer benefits, free resources, and government and local programs.
Easy and powerful Brightside app
Our bilingual Brightside app facilitates simple and fast onboarding, secure Financial Assistant interactions as often as the employees or adult members of their household need, monitors progress, and makes access to unbiased and safe options easier.
Frequently Asked Questions
What is Brightside Financial Care?
How does Brightside help employers?
Financial stress costs employers up to $4,000 per employee annually in healthcare, turnover, and productivity losses. Brightside’s Financial Care directly improves employee financial health and supports employees’ real financial needs, including emergencies and crises, to relieve this costly financial stress.
What kind of support do employees receive?
Every employee is paired with a dedicated Financial Assistant with whom they interact via phone or secure chat. They help with all financial needs and connect employees with the best options and solutions for their situation - at no cost to them.
With a Net Promoter Score consistently above 85, Brightside earns deep trust by delivering real, confidential, judgment-free support when it matters most.
What financial needs does Brightside cover?
Unlike financial wellness, Brightside supports all money needs, including:
- Urgent needs and money emergencies
- Prioritizing bills and spending
- Finding ways to stretch paychecks further
- Managing debt and student loans
- Improving credit scores
- Building savings
- Navigating the financial impact of life events
To date, Brightside has put roughly $70 million back in the pockets of participating employees, which averages more than a week’s pay per employee.
How is Brightside different from traditional financial wellness programs?
Unlike one-size-fits-all financial education, financial coaching, or CFP-based planning, Brightside offers:
- One-on-one, human-led support for all money needs – including crises – from a partner on their side
- Vetted, unbiased solutions tailored for employees living paycheck to paycheck
- Empathetic, non-judgmental approach that’s rooted in behavioral science
- Solutions and personalized financial support that make it easy for employees to take positive actions
What products and services does Brightside offer?
Brightside’s platform includes:
- A no-fee Brightside Spending Account (with debit card & free Cash Advance)
- A free Brightside Savings Account that pays a market-leading rate and makes it easy to autosave from each paycheck
- Paycheck-linked loans
- Free tools to improve credit, manage student loans, reduce debt, and manage past-due debt
- Integration with other employer benefits and help navigating them
What kind of results do employers see?
Brightside meaningfully improves employee financial health with results including:
- $1,200 cash put back into engaged employees’ pockets, on avg.
- 50% of users begin saving from each paycheck
- 34% reduction in employees with subprime credit scores
- 85+ Net Promoter Score from employees who appreciate confidential support in the moments that matter
Can Brightside integrate with other benefits?
Yes! Financial Assistants help employees navigate to other relevant employer-provided benefits, which may include financial wellness and retirement solutions, an EAP, mental health support, or hardship funds, to help employees realize the value of their employer-provided resources and optimize benefits utilization.
Brightside Financial Care: Life-changing for your employees and business
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